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Once again the journalistic pencils are out, drafting articles about the decline in the sales of e-books, ignoring, once again, that the statistics they are quoting are partial, and biased towards the sales of the ‘big four’ – Simon & Schuster, Penguin Random House, Hachette and HarperCollins, companies that dominate not only the American market, but also the English-speaking market world wide.

And we know why their e-book sales have declined: it is because they derive all their profits from the printed book and they have no coherent business plan for making money from e-books and, consequently, are pricing them out of the market.  As one of our Swedish publishers said – and I have to paraphrase – “Publishing is run by old guys like me, if it was run by 20 to 25-year olds, things would be very different!”

These journalistic scribblers have no data on the sale of e-books by Amazon, or any of the e-book middle-men like Smashwords or Author House, or any other of the independent publishers that are not members of the AAP or the Publishers Association in the UK.

They also ignore the world picture – they report nothing of sales in Germany, France, Spain or South America, let alone Africa, Malaysia, Japan and China. In other words, it rapidly approaches fake news!

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