Here’s an article worth reading; “The three forces that are shaping 21st century book publishing: scale, verticalization, and atomization” by Mike Shatzkin. Briefly,
“There are three overarching realities that are determining the future course of book publishing. They are clear and they are inexorable:
Scale, and its close cousin “critical mass”, is the ability to use size as a competitive advantage in any endeavor;
Verticalization, or being in sync with the inherent capability of the Internet to deliver anything of interest in an audience-specific way; and
Atomization, or the ability for any person or entity to perform the most critical component of publishing — making content available and accessible to anybody anywhere — without capital and without an organization dedicated to distribution.”
Now read the rest.