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Data on e-book use in the population will come from two organizations.

The SOM-survey is a yearly survey of the Swedish population organized by the SOM-institute (Society, Opinion and Media) at the University of Gothenburg (see www.som.gu.se)

SOM started  already in 1986 and now includes trend data for a number of areas. The e-book project was able to include some questions on e-books for the ongoing data collection and will analyse the results of this during 2013. Some results will also be included in the yearly SOM-report which will be presented early next summer. This will be done in the context of reading, library use and access to electronic reading devices. One of the strengths of the SOM-survey is the rich possibilities to study this together with many other aspects describing the social situation, regional differences and opinions. As the e-book still is at an early stage of adoption, we will continue to follow this process for a number of years.

The SOM survey is based on three representative samples of the Swedish population in the ages from 16 to 85 years. Each sample size is 3000 and some questions are repeated in more than one of the forms. The response rate is in recent years around 60%. Data collection also include analyses of non-respondents and data from public register.

The Nordicom centre (The Nordic Centre for Media and Communication Research) also perform yearly studies mainly covering media habits and has a long record of publishing data on media use. Reading of journals and books, including e-books will be analysed using data from Nordicom, which also include reading and for example time spent reading. This sample also includes the ages from 9 to 15, which are not included in the SOM survey. Results from the Nordicom surveys are published yearly in the statistical publication “Mediabarometern” as well as in books and other reports covering several topics (see www.nordicom.gu.se).

The  Nordicom survey uses a type of data collection covering the whole year and telephone interviews from a  sample of more than 8000 individuals. The response rate is normally a little above 60 percent. The first data from this year’s interviews will appear early 2013. Our analysis of the Nordicom survey will focus on the e-book in the context of other new patterns of media use and access to information technology. The e-book project is happy to be able to collaborate with both of these established institutes.

[Posted by Tom Wilson on behalf of Lars Höglund]